Africa

Why Twitter Chose Ghana as its Base in Africa

Twitter’s announcement on Monday that it will set up its first Africa base in Ghana, has generated fierce debate among Nigerian users of the social media app, and reignited the never-ending rivalry between the two countries, known colloquially as the ‘jollof wars.’ Many Nigerians believe that Twitter’s decision is a snub to the continent’s largest economy, which is seeing rapid growth and investment in its tech scene. According to NOI polls, 39.6 million Nigerians have a Twitter account, which is more than the entire 32 million population of Ghana. The social media giant also cited Ghana’s hosting of the secretariat of the African Continental Free Trade Area (AfCFTA) as another reason for moving there, saying it aligns with “its ambition to establish a presence in the region that will support our efforts to improve and tailor our service across Africa.”

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