Asia

Deepfake advertisements a new frontier in marketing in India – but they have raised concerns

NEW DELHI – Never had Mr Karan Gupta imagined that his bakery and sweetmeats store would one day be endorsed by top Bollywood actor Shah Rukh Khan.

“It was unexpected,” said the 31-year-old, sneaking a moment away from customers busy shopping at his store in Delhi ahead of Diwali.

Please subscribe or log in to continue reading the full article.

  • Latest headlines and exclusive stories
  • In-depth analyses and award-winning multimedia content
  • Get access to all with our no-contract promotional package at only $0.99/month for the first 3 months*

*Terms and conditions apply.

Join ST’s Telegram channel here and get the latest breaking news delivered to you.

Source: Read Full Article