As Corporate America Flees Trump’s Side, MyPillow’s C.E.O. Stands by It

Days after the storming of the Capitol, many American companies, including AT&T, Dow, Airbnb and Morgan Stanley, tried to distance themselves from the political violence by announcing that they would stop giving money to the 147 Republican members of Congress who objected to certifying the election results on Jan. 6.

MyPillow, a bedding company run by Mike Lindell, a fervent supporter of President Trump, has taken a different approach.

On Tuesday, MyPillow was offering a discount code to its customers: “FightForTrump.” Online shoppers who type in the phrase can receive lower prices on the company’s “premium” pillow, “classic” pillow and other products.

The code was available on the day of the siege, when Mr. Lindell attended President Trump’s rally at the Ellipse before the mob moved toward the Capitol building. It is not clear if MyPillow’s “FightForTrump” code was valid before Wednesday.

Mr. Lindell continued to support the protesters in the hours after Mr. Trump’s violent supporters broke into the Capitol. Appearing on Wednesday as a guest on Newsmax, the right-wing cable network, Mr. Lindell described the events of the day as “very peaceful.”

“There was probably some undercover antifa that dressed as Trump people and did some damage to windows and got in there,” he added. The Federal Bureau of Investigation said there is “no indication” of any antifa involvement. In the same interview Mr. Lindell claimed that “Donald Trump will be our president for the next four years.”

MyPillow is a major supporter of conservative media. The brand appeared on 16 TV networks from Wednesday through Friday, with 44 percent of its spending going to Fox News, Fox Business and Fox Sports, according to data from MediaRadar. From the day of the Washington riots until Monday, MyPillow spent tens of thousands of ad dollars on Newsmax, according to estimates from iSpot.TV. In the first three quarters of 2020, MyPillow spent more than $62 million on television ads, nearly 99 percent of it going to cable channels such as Fox News, according to Nielsen Ad Intel.

Capitol Riot Fallout

From Riot to Impeachment

The riot inside the U.S. Capitol on Wednesday, Jan. 6, followed a rally at which President Trump made an inflammatory speech to his supporters, questioning the results of the election. Here’s a look at what happened and at the ongoing fallout:

    • This video takes a look inside the siege on the capitol.
    • This timeline shows how a crucial two hour period turned a rally into the riot.
    • Several Trump administration officials, including cabinet members Betsy DeVos and Elaine Chao, announced that they were stepping down as a result of the riot.
    • Federal prosecutors have charged more than 70 people, including some who appeared in viral photos and videos of the riot. Officials expect to eventually charge hundreds of others.
    • House Democrats have begun impeachment proceedings. A look at how they might work.

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