High street fashion retailer River Island is to cut 350 jobs in an overhaul of its retail team.
Staff have been told the company intends to slash store management and senior sales roles in the shake-up.
The move comes a month after the firm said it would cut 250 head office employees in a cost-cutting drive.
River Island has seen revenues and profits hit by a slump in customer numbers after reopening stores following the coronavirus lockdown.
It is the latest in a string of businesses to announce job cuts as a result of the COVID-19 crisis, including including WHSmith, PizzaExpress, and DW Sports.
Earlier this week it was confirmed the UK had dived into its largest recession on record and figures showing 730,000 jobs had been lost since lockdown began.
River Island chief executive Will Kernan said in an internal memo that the changes will create a “flatter management structure with a greater emphasis on customer service”.
He said: “With a heavy heart, I can confirm that these changes will potentially impact up to 350 store management and senior sales roles.
“Whilst this is an incredibly difficult decision, these actions are crucial to ensure that our stores continue to effectively play their hugely important role in our omnichannel future.”
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