Ann Summers founder Jacqueline Gold has died at the age of 62, her family said.
The businesswoman died on Thursday evening after seven years of treatment for breast cancer.
Gold, who spent decades advocating for women in business, had husband Dan, daughter Scarlett, sister Vanessa, and brother-in-law Nick, at her side.
Her family said in a statement: ‘It is with unspeakable sadness that Ann Summers confirm our amazing executive chair Jacqueline Gold CBE passed away yesterday evening with her husband Dan, daughter Scarlett, sister Vanessa, and brother-in-law Nick, by her side.
‘Jacqueline is best-known for founding Ann Summers and leading a business run by women, for women.
‘She was also an activist for women in business, and championed female entrepreneurs with the ambition to better the working environment for women.
‘From an internship to Chief Executive Officer in less than 10 years, her determination and commitment to creating a unique retail offering led to the creation of a multi-channel retail chain, consisting of retail stores, direct sales ambassadors, and a fast growing online and third-party business.
‘It is her vision and creativity that saw Ann Summers grow from an unknown brand to a British household name and stable of the British high street.’
Her sister Vanessa added: ‘Jacqueline courageously battled stage four breast cancer for seven years and was an absolute warrior throughout her cancer journey.’
She was made an CBE in the 2016 New Year Honours for services to entrepreneurship, women in business and social enterprise.
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