If you think the latest iPhones were too expensive, Apple might be working on an even more expensive model of the smartphone.
The new iPhone ‘Ultra’ would be a step up from its iPhone Pro and Pro Max models, according to Apple analyst Mark Gurman.
Gurman believes the new device could be announced as soon as 2024 as a part of the iPhone 16 lineup.
Last year, Gurman predicted that an ‘Ultra’ model could replace the Pro Max branding with this year’s iPhone 15.
But according to his latest theory, Apple wants to establish a more powerful tier of iPhones with the Ultra.
The extra power will come at a cost, making the Ultra more expensive than the company’s current top tier of phones the iPhone 14 Pro Max, which start at £1,099.
Last week, Apple CEO Tim Cook also hinted at the possibility of increasing prices on iPhones.
‘The iPhone has become so integral into people’s lives,’ said Cook during Apple’s earnings call. ‘I think people are willing to really stretch to get the best they can afford in that category.’
So what would Apple offer on the ‘Ultra’ to justify the exorbitant price tag?
Gurman thinks that it ‘will probably offer further camera improvements, a faster chip and perhaps an even larger display’.
It may also come with exclusive features like a design that drops the charging port in favour of wireless charging.
Last year, Apple made the Dynamic Island exclusive to the iPhone 14 Pro and Pro Max models.
Gurman believes Apple will continue to make its higher tiers more distinct with this year’s launch of the iPhone 15.
The iPhone 15 Pro and Pro Max are already rumoured to have USB-C, haptic volume and power buttons instead of physical ones.
Additionally, the iPhone 15 Pro Max might be the only device to get a periscope lens with better optical zoom.
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