BBC backlash as Britons say Beeb fails to represent their values – especially on Brexit

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Forty-four percent of respondents in a YouGov survey said the Beeb represented their values badly, while the figure jumped to 48 percent for older viewers. Asked “how well or badly do you think the BBC represents your values?” 27 percent said “very badly” while 17 percent said “fairly badly”.

Twenty-nine percent of respondents said the BBC represented their values “fairly well” while 23 percent said they didn’t know.

The survey, carried out for The Times, showed 47 percent of Scots do not feel the corporation represents them well.

And there is a higher level of dissatisfaction in the north, the survey suggests, where 51 percent of respondents said they felt poorly represented by the broadcaster.

When it came to Brexit the results proved to be even more dire, with 58 percent of people who voted Leave in 2016 saying they were not satisfied with the BBC’s overall stance.

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A third (33 percent) said over the past year the BBC’s values had become less like theirs while only four percent said its values had become more in line with theirs.

Four in 10 respondents said nothing had changed on that front while 24 percent said they didn’t know.

A spokesman for the BBC said: “Recent research shows that people still connect with our core mission to inform, educate and entertain, and our purposes remain relevant.

“However, the new director-general has made it very clear that the BBC must work hard to represent a very broad section of views.”

The survey comes as big changes take effect at the corporation.

The newly appointed director-general Tim Davie has rolled out a new policy whereby stars must declare any outside earnings.

The changes will affect news presenters, sports broadcasters, radio staff and senior leaders.

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Mr Davie ordered the change after concerns were raised about big-name stars including Naga Munchetty, Fiona Bruce and Huw Edwards who were “moonlighting”.

In September it emerged Ms Munchetty had raked in cash after teaming up with NatWest bank.

Following criticism at the time, a spokesman for the BBC said the BBC Breakfast host had been “reminded of the risk of conflict of interest when undergoing external engagements”.

Tim Davie reveals new BBC social media impartiality guidelines

Mr Davie is also clamping down hard on BBC employees sharing their personal views on social media.

In October new guidance was published advising staff on what not to say on Twitter and Facebook.

Employees were told no to “express a personal opinion on matters of public policy, politics, or controversial subjects”.

The guidance covers impartiality rules for social media and taking part in protests and campaigns.

The new rules will apply to staff when they use both professional and personal accounts on social media.

The guidance states: “If your work requires you to maintain your impartiality, don’t express a personal opinion on matters of public policy, politics, or ‘controversial subjects’.”

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