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Confectionery brand Mars Wrigley has teamed up with Tesco to trial a new initiative of No Bounty tubs in the lead-up to the festive season. For a limited period starting on November 8, customers in select stores across the UK will be able to exchange Celebrations containers brought in-store that day with a No Bounty version.
The limited edition tubs will see extra portions of Mars, Snickers, Milky Way, Galaxy and Maltesers.
Emily Owen, Celebrations senior brand manager, said: “Christmas is the time for giving – but it seems this year, the British public are keen for us to take away Bounty.
We’re trialling taking them out of the tub altogether.
“You don’t know what you’ve got until it’s gone! And to those loyal, and secret, Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”
The trial will roll out across 40 Tesco Christmas Market locations.
A recent study of 2,000 British adults revealed that 39 percent want to banish the sweets from assorted tubs completely.
More than one in five said Bounty is their least favourite of all the chocolates, while 18 percent admitted it was their number one treat.
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