Kate and William 'making small but very important changes'
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In a bid to place emphasis on the future of the monarchy, Kate, Duchess of Cambridge and Prince William played a prominent role during the Platinum Jubilee celebrations in June. It came after months of the Duke and the Duchess of Cambridge taking on more responsibilities and solidifying their position within the Royal Family. Their upcoming move to Windsor will put them in a better location to assist Queen Elizabeth II, who has taken a step back from her public duties due to ongoing mobility issues, and prepare for their future roles within the Firm.
While it has not been confirmed, it is likely that William will take on Prince Charles’ title and many of his responsibilities once the Prince of Wales ascends the throne.
Meanwhile, Kate has been tipped to be named Princess of Wales, which will make her the first to use the title since the Duke of Cambridge’s late mother Diana, Princess of Wales.
Kate and William’s more visible roles have been noted by Pauline Maclaran, a Professor of Marketing & Consumer Research at Royal Holloway University and co-author of ‘Royal Fever: The British Monarchy in Consumer Culture’, who argued that their increasing prominence is a result of their popularity among the public.
Professor Maclaran told Express.co.uk that the Duke and Duchess of Cambridge’s visibility will continue to increase as Charles is likely to use their “huge popularity” to help overcome the challenges the Royal Family will face once he becomes king.
She said: “I think it will be harder for Charles to overcome any obstacles because he is less popular and that’s why he will shape it so that there’s more of them [members of the Royal Family] involved.
“And because of Kate and William’s huge popularity, they should be able to weather those moments of storm.”
Kate and William have consistently topped the Royal Family’s popularity rankings, often falling only behind the Queen.
A recent YouGov poll placed the monarch as the most popular member of the family, with 75 percent of voters holding positive views of Her Majesty.
Kate followed closely behind with a popularity score of 68 percent and William came in third place with 66 percent admitting to having positive opinions of the second in line to the throne.
Meanwhile, Charles was ranked as the seventh most popular royal at 42 percent, falling behind Prince Philip, Princess Anne and Zara Tindall.
As Prof Maclaran said: “It is well known that there is not the same public love for Charles as there is for the Queen.”
Charles has struggled to garner public favourability for years; his popularity fell to rock bottom back in the early Nineties when the breakdown of his marriage to Princess Diana was largely attributed to his affair with Camilla Parker Bowles, now Camilla, Duchess of Cornwall.
In terms of popularity, Camilla also falls towards the lower end of the scale, with only 40 percent of people holding positive opinions of the Duchess.
Prof Maclaran argues that the public opinion of the future king and queen means that Charles will put “much more of an emphasis on the family brand as opposed to the individual brand.”
She continued: “Of course, the Royal Family has long been a family brand, so this isn’t something new, but I think he will try to emphasise the family aspect more — particularly with the close group of senior royals which we very much see emerging.”
Prof Maclaran referenced the final balcony appearance at the end of the Platinum Jubilee celebrations, which saw the Queen appear on the balcony of Buckingham Palace with her three heirs — Charles, William and Prince George — and their families.
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She added: “The focus will very much be on William and Kate, and their family.
“Charles is in a kind of holding position because his reign is always going to be short comparatively speaking, so I think he will be shown in that holding position for, of course, William, and also Kate, who is playing a much bigger role now as well, and in turn for George and the younger ones.”
Nine-year-old George, seven-year-old Princess Charlotte and four-year-old Prince Louis made their official royal debut as a trio during the Jubilee celebrations.
A series of public outings have drawn more attention to the Cambridge children, giving a glimpse into what the future might hold for the Royal Family.
However, while Kate and William’s move to Windsor likely means their visibility will continue to increase, it may mean the opposite for their three children.
It is understood that the Duke and Duchess want their children to have as normal an upbringing as possible.
One expert suggested that Kate and William are hoping to give George, Charlotte and Louis more freedom by leaving the “imprisoned” lifestyle of Kensington Palace.
Speaking on the Royal Beat, Majesty’s editor-in-chief, Ingrid Seward said: “I remember Harry saying to a friend of mine that Catherine was almost a prisoner at Kensington Palace, and I thought don’t be ridiculous, it’s the most gorgeous place to live in London!
“Then I thought, in a way they are prisoners, they have a beautiful house and garden but beyond that garden are hundreds of people every day and massive security.”
She continued: “Catherine can’t walk in the park like Diana used to, as times have changed.
“The only place to go is a field where the helicopters land, so you are very imprisoned.
“Everyone knows what you’re doing and where you are.”
Other reports suggest that Kate and William want to spend more time with their children, who will all be starting school in Windsor next month.
Their move means the family are downsizing and no longer have room for their live-in nanny, Maria Borrallo, who was first hired by the Cambridges when George was just eight months old.
Ms Borrallo will reportedly be kept on full-time but will live elsewhere alongside other staff that previously lived with the family.
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