Prince Harry and Meghan may ‘reinvent’ themselves says Cohen
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Former US Anglo-American adviser and senior fellow of the Bow Group think tank Lee Cohen told Express.co.uk he does not see Prince Harry and Meghan Markle fading into the void as the couple will do anything to stay within the spotlight. However, Lee Cohen was not convinced the American public could stomach them for a long period of time and looked at other celebrities who mould and shape their brand to stay relevant. Mr Cohen hinted it could be worthwhile for Harry and Meghan to pursue this path as the Duke and Duchess of Sussex are already entering into several unfamiliar ventures.
Mr Cohen was asked whether Prince Harry and Meghan had any longevity to their brand as focusing on their lives as royals will only go so far.
He said: “I certainly think it’s their ambition to remain in the limelight as long as possible.
“And we have a lot of celebrities here, Madonna springs to mind, who seemed to reinvent themselves and remain popular.
“Considering all of the resources that the Sussexes have at their disposal and considering the extra special qualities that they have.
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“[Like] Harry’s royal status, also shared by Meghan.
“At this moment, I don’t think in the foreseeable future they’re going to go away.
“The question is, how long would the public have an appetite to continue to listen to their grievances.
“Their grievances against the royal system, against the institution of monarchy, grievances against their own family members.
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“And how long will the public continue to be interested in someone’s very private struggles with mental health?”
Mr Cohen also told Express.co.uk that he believes US audiences no longer care about Harry and Meghan’s royal titles and says they already have squeezed plenty out of them already.
While it may have been important at the beginning of their break-out into America, the pair now enjoy celebrity status outside of the Royal Family as they begin to establish their own brand.
He continued: “[America] already recognises Meghan as the American princess and she always will be, notwithstanding if her title is taken away.
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“Even if those titles are someday removed, in America, they don’t hold any official status anyway.
“Their only value is promotional and, deserved or not, that has already been achieved.”
Prince Harry and Meghan Markle have been pressured by critics to give up their royal titles following their departure from the Royal Family with some stating American audiences would not be interested without them.
However, the royal couple has signed several lucrative deals with Spotify and Netflix and have launched and collaborated with several charitable ventures.
Prince Harry was also hired by mental health coaching company BetterUp as a chief impact officer, expected to earn the duke many millions.
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