A Primark customer claims he was asked to strip down to his boxers by a cashier in front of ‘laughing customers who recorded him’.
Craig Heilbronn, 47, headed to a store in Hanley, Stoke-on-Trent after realising his jeans had a big rip across his backside.
Feeling ‘embarrassed’, he quickly chose a new pair and tried them on in the dressing room.
The motor trader says a shop assistant said he could keep the trousers on and take the tag to the till to pay.
But after getting to the cashier, he claims he was told Primark’s policy was for labels to be attached to clothes before they can be sold.
Primark has apologised for any ‘misunderstanding’ – but has denied the shop worker explicitly asked him to remove the trousers.
But Craig says he left the shop ‘upset’ without buying the jeans, and has formally complained about the incident on February 16.
He explained to StokeonTrentLive: ‘I had the tag in my hand. I passed it to the cashier, she said “What is this?”
‘I said “It’s the tag off these trousers, I ripped all my jeans, so, I had to put them on. The lady over there said it was OK”.
‘She said “No it isn’t.” She explained “It’s our policy, we need the label to be on the item before we sell it.”
‘I said to her “What do I do? Do I take them off?” She said “Well I need them”.’ I took them off in front of everybody. There was loads of people.
‘There was a few people laughing. Some people were recording, I could see the recording light on. I was embarrassed and upset.’
He added: ’They made me feel that humiliated. They should have used their common sense and used a bit of discretion.
‘It made a situation I was already embarrassed about even worse.’
A Primark spokesman said: ‘We’re sorry for any misunderstanding that occurred in the store.
‘We do require an item and its tag to be presented together at the till point, but would not expect someone to change in the queue.’
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