Kate and Prince William becoming ‘creative’ in a bid to ‘build their popularity’

Kate and William are 'gearing up for Autumn' say hosts

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The Duke and Duchess of Cambridge have invested a significant amount of time into their social media accounts, as they offer royal fans a chance to see “who they really are” whilst conducting official duties. Prince William recently participated in an Instagram Q&A to speak about The Earthshot Prize, and both he and Kate are regularly updating their Twitter to speak directly to the British public. Since the pandemic, the Cambridges have increased their royal duties and are now taking leading roles within The Firm. 

Royal commentator Rachel Burchfield said on the Podcast Royal show: “I do like how the Cambridges are getting creative on social media and we’re getting more face time there.

“I think it helps build their popularity but it gives us some sense of who they really are behind the scenes or behind the cameras at the official public appearances.

“It sort of feels unscripted even if it is, and it gives us a more relatable perspective to be able to hear from them in that way.

“It feels genuine, so I hope we get to see more of it and I hope we get to see Catherine doing something like this in the future, I think it could be really fun.”

Ahead of his inaugural The Earthshot Prize on October 17, Prince William answered questions on his and Kate’s shared Instagram account. 

One particular question made the 39-year-old Prince laugh, as he was asked “Are unicorns real?” by a royal fan. 

He quickly quipped: “Well, I think if you talk my daughter, she’d say they were real. Obviously, it’s a trade secret, so I can’t possibly comment.”

His six-year-old daughter, Princess Charlotte, has previously been spotted with a unicorn cuddly toy and worn a unicorn themed backpack to her primary school in Battersea. 

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Earlier this year, Prince William and Kate launched their own Youtube channel, which is regularly updated with videos from their daily engagements and currently has over 600,000 subscribers. 

Meanwhile, the couple’s Instagram and Twitter accounts have 13million and 2.3million followers respectively. 

The Cambridges have been known to use their Twitter account to speak directly to the British public, and recently posted a tribute to Sir David Amess, a Conservative MP who was killed outside his constituency surgery on October 15. 

The couple wrote that they were “shocked and saddened” to hear of his death, and sent their thoughts and prayers to his wife and family. 


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Following teenager Emma Raducanu’s incredible win at the US Open Championships, they took to Twitter to write: “Huge congratulations @EmmaRaducanu on your stunning performances and historic Grand Slam victory! Incredible –we are all so proud of you.”

Prince William has also recently fronted his first television series, after he appeared in the five-part documentary ‘The Earthshot Prize: Repairing our Planet’, which aired on BBC One. 

It followed the future king travelling across the UK to meet with environmental activists in a bid to promote his Prize, which awards five winners with £1million to progress with their innovative solutions in tackling the climate crisis. 

Both Kate and Prince William are now recognised as two of the most reliable and popular members of the Royal Family. 

They will attend the COP26 climate summit in Glasgow on November 1 and are expected to maintain a busy schedule representing the Queen during future engagements, ahead of her Platinum Jubilee next year. 

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