Kate and William’s new Instagram handle branded too ‘long’ and ‘messy’

Prince William and Kate's social media discussed by expert

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The royal couple made the decision to change their handle from @kensingtonroyal to @dukeandduchessofcambridge. This means their name is now more personal to who they are, especially when they are tagged in posts. However, their new handle has been criticised for not being aesthetically pleasing, with a royal commentator saying he felt his eyes “fall off the page”.

Pod Save the Queen is hosted by Ann Gripper and features Daily Mirror royal editor Russell Myers.

Mr Myers said: “I just thought it looked a bit long. My eyes fell off the page almost.

“I think it is a good move essentially, it just looks perhaps a bit messy.”

Ms Gripper defended the name change, arguing that it makes the account “more human” and helps grow their “brand”.

She also explained how they did it in a very professional way by flipping the name of their account and then immediately registering the old name to keep as an unused private account, so they would not get “impersonated”.

The podcast host also argued that the new name makes more sense in the context of being tagged.

She pointed out that now, when someone thanks them for a visit, they are thanking them as individuals rather than as an account.

Ms Gripper said: “I think it’s actually a good thing that they have changed their handle.

“They’ve done it in a very professional way, because they just did it and they grabbed the old one and shut the other one down.

“So the @kensingtonroyal still exists but it’s a private account that’s not doing anything.

“So they’ve basically flipped the name of their account and then registered the other one at the same time, probably in collaboration talking to Instagram because I think usually it takes a little minute for a thing to be re-released, because they obviously wouldn’t want to get impersonated.

“But actually, if you think about how you write an Instagram post, if you wanted to tag somebody in, you wouldn’t say ‘It was great to be visited by @kensingtonroyal today’, you would say ‘it was great to be @dukeandduchessofcambridge’ or ‘great to see @dukeandduchessofcambridge’s work’.

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“So I suspect they will be getting tagged in a lot more things now, which helps to grow their brand because it means people see it and follow it.”

Mr Myers agreed: “Well it’s all about the brand.”

Not only did they make this change on Instagram, but the Duke and Duchess of Cambridge also launched their own YouTube channel.

The channel will feature all the videos they would previously have spread over other social media platforms as well as some extra, behind-the-scenes content.

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They already have over 500,000 subscribers with just four videos uploaded, compared to the Royal Family’s 850,000.

Meanwhile, a royal fan account called The Royal Family Channel boasts more than 1.2 million subscribers.

The Cambridges’ first post, a montage entitled ‘Welcome to our official YouTube channel!’ has 3.4 million views.

The other three posts are all about Kate’s photography book Hold Still, which is raising funds for Mind and the National Portrait Gallery’s education fund.

he couple has made the decision not to have advertising on their videos.

Meanwhile, Meghan Markle and Prince Harry are still not using Instagram.

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