Kate Middleton and Prince William stun Instagram followers with a royal family first

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In a royal family first, Kate Middleton and Prince William have passed their Instagram account over for the entire day to help platform a mental health charity they helped set up. Today KensingtonRoyal’s Instagram will be taken over by Shout85258, the UK’s first 24/7 crisis text line, which Kate and William helped launch last May alongside Prince Harry and Meghan Markle. The takeover will feature Q&As and videos from volunteers and others, marking the first time that KensingtonRoyal has partnered with another organisation in this way.

The royal first comes after William and Kate spoke with some of the volunteers over a video call, thanking them for their hard work during the ongoing coronavirus crisis.

The Duke and Duchess of Cambridge chatted virtually with five Crisis Volunteers and the organization’s Chief Executive, Victoria Hornby on Wednesday.

William thanked the volunteers, telling them: “You guys are the trailblazers, you have been doing a fantastic job keeping Shout moving forward, so well done and thank you for all your hard work.

“We really appreciate it.”

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The video call marked the one-year anniversary of Shout85258, which has facilitated over 300,000 text conversations since its inception.

The demand for the service has “sky-rocketed” since the lockdown came into effect, with mental service already stretched by the pandemic.

Speaking to BBC Breakfast, one of the volunteers leading the Instagram takeover, Alexis Caught, said: “I am taking over the Kesington Palace Instagram.

“This is the first time ever they have ever allowed outside people on to their platform which is huge so we will be broadcasting to their 12 million followers and sharing mental health advice.”

Caught said that the text-only service means “you don’t have to say what you’re struggling with aloud”.

He continued: “We experience a lot of people who are reaching out for help for the first time and are only just talking through their own issues with themselves.

“Pre-lockdown versus now, the number of messages we are getting asking for help have just rocketed.”


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According to the statistics, since the lockdown began, almost 30 percent of messages mention coronavirus.

Earlier this week, Prince Harry and Meghan also made a surprise appearance during a US Crisis Help Line team meeting to thank staff.

Crisis Help Line provides free, 24/7 support to those who need it, and is a sister organization to Shout.

Ricky Neal, who works for Crisis Text Line in Atlanta, shared a photo of a staff Zoom call where the duke and duchess were royal guests.

He posted: “It’s not everyday that Meghan and Harry jump into your staff meeting & champion the work you do!

“Blessed to still be working during these crazy times!”

The royals have been praised in the past for their dedication to mental health charities.

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