Kate sets up new Instagram account to coincide with special launch

Kate ‘determined’ to change attitudes to early years development

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Kate has set up a brand-new Instagram account to coincide with her latest passion project. The project is part of The Royal Foundation Centre for Early Childhood, which was established in June 2021.

The 41-year-old has launched a new Instagram handle, @earlychildhood, for her personal work, which she deems as “more important than ever”.

Alongside this new account, Kate and Prince William already share the Instagram account, @princeandprincessofwales, to document their shared work ventures.

As well as the couple attending a special event at BAFTA on Monday, Kate carried out a royal engagement on Tuesday to mark the launch of ‘Shaping Us’.

On Tuesday, Kate visited Kirkgate Market and the University of Leeds to mark the launch.

For the launch of the new social media acccount, photos of Kate’s day were released, as well as a powerful message via a video.

In a sit-down video, Kate said: “Our early childhood, the time from pregnancy to the age of five, fundamentally shapes the rest of our lives.

“But as a society, we currently spend much more of our time and energy on later life.”

She added: “Today, the Royal Foundation Centre for Early Childhood is launching a new campaign, Shaping Us, to raise awareness of the life-changing impact we can have when we build a supportive, nurturing world around children and those who care for them.”

Kate Middleton and Prince William attend BAFTA event in London

A powerful animation was also added to the Instagram account.

The 90-second video depicts how the development of a young girl is shaped by her environment and interactions, through from birth to the age of five.

Through the launch, the video was shown on Piccadilly Lights.


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Kate, who is mother to Prince George, Princess Charlotte and Prince Louis, documented the special moment on the Instagram page, thanking everyone for “helping to share” the campaign and also to the “iconic” Piccadilly Lights for playing the launch video.

Prior to the launch, Kate expressed that she was “delighted” to unveil her new project.

In a letter released over the last weekend, Kate wrote: “This week, I am delighted to reveal The Royal Foundation Centre for Early Childhood will launch a major new awareness raising campaign, highlighting the critical importance the first five years of our lives have on shaping the adults we become.”

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