Kate upstages Meghan Markle with royal power play as she ‘revolutionises game’

Prince William 'granted stability' by marrying Kate says expert

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Kate’s approach to the way she engages with fans has been described as “quietly radical” in ensuring the longevity of the monarchy. Royal expert Daniela Elser has claimed the Duke and Duchess of Cambridge’s Kensington Royal Instagram account, which boasts 12.5 million followers, has “changed the social media game”. The New Zealand writer reflected on a number of recent posts, which she says show the Cambridges are taking control of their narrative.

The royal commentator was responding to an image posted by Kate and William at the weekend to mark Anzac Day, a national day of remembrance in Australia and New Zealand.

She said: “To mark Anzac Day, William and wife Kate, Duchess of Cambridge’s Kensington Palace social media accounts shared a truly delightful video showing the Prince, with his balding noggin on prominent display, writing letters to the Australian and Kiwi high commissioners before an unseen flunkie zipped across London to deliver the missives along with homemade Anzac biscuits.”

The expert went on to claim the image was “indisputable proof” that the Duchess of Cambridge is “nailing the social media game”.

Writing for, she said: “It was indisputable proof of something that has become increasingly apparent of late: Kate is simply nailing the social media game right now.

“See, while royal news over the last year has nearly been wholly consumed by the ongoing Sussex melodrama, all TV tears, pouting, posturing and eye-popping business deals, something very interesting has been going on back in the UK.

“That is, while the eyes of the world were, by and large, glued to the Harry and Meghan Show, Kate has been revolutionising the royal social media game.”

Ms Elser highlighted a post shared by Kensington Royal at Easter as a “case in point”.

She said: “Rather than sharing some pretty shot of daffodils or something suitably pastoral like a playful lamb, the Kensington Royal account instead featured a homespun video showing a chocolate egg being smashed with a rolling pin in reverse. Cheeky.”

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She also referred to photos of the Cambridge brood taken by Kate, who is a keen amateur photographer, as examples of the Duke and Duchess of Cambridge’s “social media transformation”, suggesting this would be key in cementing the future of the Crown.

She said: “William and Kate’s social media transformation is emblematic of a far more significant intellectual shift in their journey towards the throne.

“Basically, this is them positioning themselves to rule – and rule in a way that will change the Crown forever.

“In essence, what we are witnessing via the Cambridges’ social media accounts is an acknowledgement that for the monarchy to survive, it will require a new royal modus operandi predicated on a common humanity.

“That is, imperious and enigmatic is out; openness and realness are in.”

She added: “One of the most marked changes in terms of the KensingtonRoyal social media presence is the injection of humour, personality and even at times tongue-in-cheek tone.

“All of this stands in stark contrast to the Harry and Meghan who lost their hugely successful @SussexRoyal Instagram account when they quit official palace life last year and have not subsequently debuted any sort of social media presence.”

It comes as royal commentator and author Petronella Wyatt launched a scathing attack on the Duke and Duchess of Sussex in the wake of damning claims made in a US broadcast interview in March.

The expert claimed Kate and William had debunked Prince Harry’s claim that serving in the Royal Family was like being “trapped” in an institution.

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She also suggested the success and popularity of the Duke and Duchess of Cambridge was difficult for the Sussexes to come to terms with.

She said: “There have been doubters and naysayers, in the verdant hills of Montecito, California, with its 50 shades of green with envy.

“This is a tale of two couples — and for the Duke and Duchess of Sussex, the triumph of William and Kate is a bitter pill.”

Commenting on the backlash from the now-infamous Oprah Winfrey tell-all, she added: “Throw any insult you like at William and Kate, but they always come out smelling as sweet as English roses.”

Kate, 39, and William, 38, were briefly united with Prince Harry, 36, for the sombre occasion of Prince Philip’s funeral earlier this month.

The Duchess of Sussex, 39, was unable to attend the scaled-back event due to being heavily pregnant with her second child, a girl.

Prince Harry is now back in the US with his wife and is expected to return to the UK in July for the unveiling of a statue of his late mother Diana, Princess of Wales.

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