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Meghan and Prince Harry have broken free from the Royal Family in late March, when they stepped down as senior royals. Over the past few months, the couple have become financially independent also thanks to the multi-million deal struck with Netflix.
However, finding independence have brought Meghan and Harry closer to the celebrity status than they had ever been as members of the Royal Family, according to PR expert Andy Barr.
The CEO and founder of PR agency 10Yetis.co.uk told Express.co.uk: “It is clear that selling out their brand to Netflix has divided opinion across the globe.
“But it has helped them in their quest to move away from the more traditional, dignified and conservative Royal Family approach and instead become a more mainstream celebrity, media commodity.
“All this said, they have become a self-sufficient, money-earning machine and this should satisfy those who say they are still trying to trade on the back of their historic family name and wealth.”
Meghan and Prince Harry announced their deal with the streaming platform last week.
The pair, who have founded a yet-to-be-named production company, will create exclusively for Netflix a range of content including children’s programming, TV shows and documentaries.
The production of a few projects planned for Netflix is already underway.
Neither Netflix nor the Sussexes have revealed how much this multi-million deal is worth.
But experts believe it could range between £35million to even more than £100million.
One, Eric Schiffer, chairman of Reputation Management Consultants, spoke of a figure close to £122million, branding it an “economic earthquake” for a streaming platform.
Speaking about the size of the Sussexes-Netflix contract, the expert said: “This is an economic earthquake for a streaming company and trumps the Obamas in size for sure.
“It sets on fire anything Harry and Meghan have done before in terms of precedent.”
Michelle and Barack Obama signed a multi-year deal with Netflix in 2018, two years after leaving the White House.
The pair have since created documentaries, including BAFTA-nominated American Factory.
Netflix heads have signalled they have big expectations for Meghan and Harry.
Speaking about the fresh deal, Netflix co-CEO Reed Hastings told CNBC: “I think it’ll be some of the most exciting, most viewed content next year.
“It’s gonna be epic entertainment — so excited about that deal.
“They’re smart — they were shopping it around across all of the major companies, and I think we really put together the best complete package, and we’re going to do a wide range of entertainment with them.”
While Meghan and Harry have embraced this new venture as TV producers, the couple continue to work closely to their patronages and associations.
The Duchess of Sussex took part in a video call with three clients of Smart Works who recently found a job thanks to the help provided by the charity.
From her new home in California, Meghan listened to their experiences and marked the first anniversary of the Smart Set Capsule Collection she launched in September 2019.
During the call, the Duchess said: “As women, so often, it’s easy to forget all of your skills and your assets.
“Not that they’re not there but you need someone to point them out for you, and you go ‘oh that’s right’.”
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