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Royal watchers have speculated as to what the name could mean, with some suggesting it stands for Markle-Windsor. Either way, their mysterious MWX Trading Ltd has slipped under the radar since it was first set up in August 2019. The couple’s lawyer Gerrard Tyrell is the named secretary and James Holt of Sussex Royal ‒ and now Archewell ‒ is the named director.
The company was then used to apply for trademarks, including the name and logo of Travalyst.
Travalyst is Harry’s sustainable tourism initiative, initially set up under the Sussex Royal banner, but is now a separate entity and a private limited company registered on Companies House.
Documents published by the Intellectual Property Office revealed that the couple applied for trademarks on everything from “emotional support services” to clothing, including bandanas and sportswear.
They also applied for the trademark for “magazines, newspapers, newsletters and periodicals”.
Interestingly, the only shareholder of MWX Trading Ltd is the now-defunct Sussex Royal Foundation.
Now, Meghan and Harry have changed the name of Sussex Royal to MWX Foundation just as they are closing it down.
The special resolution to wind up, filed on July 28, stated that “pursuant to the provisions of Section 77(i)(a) of the Companies Act 2006, the Charity’s name be changed to MWX Foundation”.
However, there is no explanation for why they are doing this.
While the reason behind the name change is unclear at this juncture, it has sparked speculation that this may be the name of a new venture and that they accidentally let it slip in the winding-up paperwork.
However, the MWX Trading Ltd company, set up a year ago, shows that this is far from a new name the royal couple have just cooked up.
What’s more, they have already said their new non-profit will be called Archewell, although details of it have been delayed due to the coronavirus pandemic.
Meghan and Harry are closing Sussex Royal ‒ now named MWX Foundation ‒ because they were told not to use a name with ‘royal’ in it after stepping down as senior royals at the end of March.
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That said, the fact that they have been able to easily change the name begs the question as to why they did not just change the name to Archewell.
Plus, there is also the question as to who will now be the shareholder for MWX Trading now that Sussex Royal/ MWX Foundation is being liquidated.
What’s more, until the liquidation process is complete, Harry and Meghan currently have two organisations registered on Companies House with very similar names: MWX Foundation and MWX Trading Ltd.
Financial expert Robert Leach told the MailOnline: “I have never heard of a company changing its name while it is being wound up.
“It does take a little bit of time to wind up a company though, so perhaps it’s a break from the ‘Royal’ name for that period.
“The Companies Act 2005 section the papers quote is simply the procedure for changing a companies name. A name may be changed for any reason.
“The most common reasons are that the existing name has become toxic, because it no longer represented what the company does, or because the name is not permitted.
“In this case, it is probably the latter. Many terms require permission from someone to be used in a company name. The word ‘royal’ is strictly guarded.”
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