Meghan Markle can exploit ‘Midas touch’ with ‘carefully curated’ endorsements

Meghan Markle’s new image-makers believe she can amass a huge fortune… one of the world’s most in-demand ‘influencers,’ according to a close source.

Marketing experts in America were stunned last week when the Duchess of Sussex sent sales of a four dollar anti-stress patch through the roof after being photographed wearing one on her wrist.

Now her handlers at WME, the powerhouse Hollywood talent agency that signed her four months ago, are convinced she can exploit her ‘Midas touch’ with a “carefully curated” string of product endorsements.

A senior production source with ties to WME said yesterday: “Nobody wants to turn her into a walking billboard or fashion clotheshorse promoting different brands every time she sets foot in public.

“But she is clearly now a celebrity with the golden touch who has a big enough fan base to make a massive impact on the sales of any outfit or accessory she wears or chooses to talk about.”

Read more: Prince Harry expected to release ‘moving’ Netflix documentary

If, as expected, Meghan also relaunches The Tig – the successful lifestyle blog she abandoned in 2017 before marrying Prince Harry – “she can quickly become one of the world’s highest-earning influencers,” the source added.

“Her advisers believe her income as an influencer could easily dwarf her and Harry’s Hollywood earnings, especially during the current strikes.”

This appears to be borne out by an Ad Age – Harris Poll survey two years ago that identified “apparel, luxury goods and streaming services” as the areas that offered the couple their greatest business opportunities.

Almost a third of those interviewed said they would be “more likely” to buy a product or service if it was endorsed by Meghan, with 28 per cent saying the same about Harry.

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Of these people, 57 per cent listed clothing as the category they would most likely be swayed into buying if backed by the royal couple, followed by streaming services at 54% and luxury goods at 53%.

Harris Poll CEO Will Johnson says: “Our research shows Meghan and Harry have an impressive amount of clout with Americans. It is younger consumers and those keyed into the royal narrative that are most likely to engage with products or services endorsed by the royal couple.

“There is an opportunity here for brands that align with the couple’s brand of authenticity and wellness to create collaborations that appeal to these values.”

Meghan is also thought to have sought advice on the online marketplace from Gwyneth Paltrow, her friend and near-neighbour in Montecito, whose once-derided Goop website is now worth more than a quarter-of-a-billion dollars.

Iron man actress Gwyneth and her husband, TV producer Brad Falchuk, were dinner guests of Harry and Meghan in April at a Montecito sushi restaurant and our source confirmed: “Business was very much on the menu.

“Meghan and, to a lesser extent Harry, are learning how, like Gwyneth, they can monetise their appeal as influencers.

“At WME, Meghan’s new agents are firmly of the belief she’s only scratching the surface of her earning potential.”

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