Meghan 'ruthlessly focused' on positive public image says expert
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Over the past few weeks, the former actress has repeatedly used her Duchess of Sussex title despite no longer being a working royal. One such instance saw Meghan campaigning to get paid family and medical leave provisions for American citizens.
For the political appeal, Meghan, 40, penned a letter to Speaker Nancy Pelosi and Leader Charles Schumer for paid leave for parents, using Sussex headed paper and signing off with her title.
The Duchess has also reportedly been calling US senators including Senator Shelley Moore Capito, the West Virginia Republican, to back her bid.
The Senator told Politico she had received a call from the former US actress, where she introduced herself using her title.
She told the outlet: “I’m in my car. I’m driving. It says caller ID blocked. Honestly … I thought it was Sen. Manchin. His calls come in blocked. And she goes ‘Sen. Capito?’ I said, ‘Yes.’ She said, ‘This is Meghan, the Duchess of Sussex.”
Following this, her title was also used when she, Harry, and WHO director-general, Dr Tedros Adhanom Ghebreyesus wrote an open letter urging G20 leaders to ensure vaccine supplies for all nations.
The letter used both her and Harry’s royal titles in its sign-off.
According to royal expert Pauline Maclaran, the usage of peerage comes from Meghan’s pride regarding her Royal Family achievements.
Ms Maclaran, who is a Professor of Marketing & Consumer research at Royal Holloway University told Express.co.uk: “Meghan is understandably proud of what she has achieved in being a member of the royal family (even if no longer in a working role) and therefore uses her title where possible to emphasise this identity.”
At the end of October, the mother-of-two also appeared in a YouTube video to read her children’s book The Bench.
The video was made for the children’s YouTube channel Brightly Storytime where authors read aloud their children’s book for the young audience.
At the beginning of her footage, Meghan introduces herself with her name and her Duchess title before talking about her book.
She said: “Hi and welcome to Brightly Storytime.
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“I am Meghan, the Duchess of Sussex, and today I am going to read you my book called The Bench.”
While the usage of her title to introduce herself to a child-centric audience baffled some Twitter users, Ms Maclaran defended Meghan’s actions.
She noted that Meghan introduced herself in an “unassuming” way by using the title which was gifted to her by Queen following her 2018 wedding to Prince Harry.
Pauline said: “She did it in a fairly unassuming way when she introduced herself in the video so I don’t have a problem with her using it.”
The titles were also used on the couple’s Archewell website when announcing their collaboration with streaming giants Netflix and Spotify.
The Duchess suffered some backlash from critics for still using her royal title despite no longer being a working member of the Royal Family.
However, Ms Maclaran, who co-authored the book Royal Fever, noted that Meghan is not alone in using her royal title in commercial means.
She said: “As regards her using the title for commercial purposes, she is by no means alone royal in this respect.
“We can think of Princes Andrew and Edward who are guilty of this as well, and, of course, Sarah Ferguson who also uses her title Duchess of York on all her children’s books and she is not a working royal.
Since stepping away from the monarchy, both Meghan and Harry gave up their HRH title, but have continued to use the Duke and Duchess of Sussex monikers.
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