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Parents hit hard after cost of nappies and baby wipes rises by up to 60%

Parents are feeling the sharp end of inflation with the price of leading nappy products rising by up to 60% in less than three months, new research suggests.

More than 90 Pampers products have became more expensive in the 12 weeks leading up to 19th August, according to data analysts Assosia.

These include its 24-pack of Baby-Dry Night Nappy Pants (Size 6), which rose from £5 in Asda stores to £8.

Meanwhile, a 12-unit multipack of New Baby Sensitive Baby Wipes rose from £11 to £15 in Morrisons – an increase of more than 36%.

Single packs of Aqua Pure Baby Wipes in Sainsbury’s and jumbo packs of the same item in Tesco went up by around a quarter.

Other comparable products have risen less steeply or not at all, such as some own-brand nappies and wipes, and research has yet to indicate how much they have been swept up by the cost of living crisis.

Families have already been hit by much steeper price rises for everyday items than the headline inflation rate, which recently hit 10.1%.

Further research by the analysts, produced for The Grocer magazine, found the average price of a pint of semi-skimmed milk has risen by nearly two-thirds since the same time last year.

Cheddar was found to be up 39% and butter up 33%, with 30% hikes on pitta breads, savoy cabbage and ready-made vegetarian lasagne.

A 400g block of own-brand medium-strength cheddar was £2.85 more expensive in Asda, £3.42 more in Morrisons, £2.40 in Sainsbury’s and £2.85 in Tesco’s.

Own-brand bags of Maris Piper potatoes, Bodyform sanitary towels and Yorkshire Tea were found to have risen by a fifth.

Other companies have tried to keep customers’ loyalty by shrinking the size of items while keeping their prices steady.

Supermarkets say they are committed to offering customers value for money, but soaring fuel prices driven by the Ukraine war are likely to continue pushing up average prices.

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