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Prince Charles’ royal ‘PR strategy’ for marginal royals: ‘Liabilities!’

Prince Charles 'hit hard' by Harry exit says royal expert

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The Prince of Wales is the oldest and longest-serving heir apparent in British history, having been next in line to the throne since 1952, when he was just three years old. As Charles prepares to succeed his mother at the helm, he is keeping those in the line of succession very close to his side. As for the other, more marginal royals, that’s not the case.

Royal historian, Dr Edward Owens, said the Firm has devised a “public relations strategy with a greater emphasis on the line of succession”.

Dr Owens, a former lecturer at the University of Lincoln and author of “The Family Firm”, spoke exclusively to Express.co.uk about the plans.

He noted the Duke and Duchess of Cambridge have taken on more duties that would have “otherwise been allocated to the likes of Prince Harry and Meghan, and Prince Andrew as well”.

He said: “You’ve lost three key members of the Royal Family that, up until the autumn of 2019, had very public and very important roles and were maintaining a number of key responsibilities and performing lots of duties. 

“You’ve lost three key members of the Royal Family – Andrew to scandal and obviously Harry and Meghan because they’ve chosen different paths.

“I think we’ve already seen the Cambridges trying to redefine their roles and to take on a more public presence in order to focus attention on the key line of succession.”

Harry and Meghan infamously stepped away from senior royal duties in January 2020, and moved to the Duchess’ native California.

They decided to pursue their own business ventures, notably through a deal with Netflix worth a reported £109million.

 

Harry made a surprise virtual appearance at the GQ Men of the Year awards on Wednesday, where he urged governments to tackle the “huge disparity” in access to coronavirus vaccines across the globe.

The “Charles project”, as Dr Owens said in a previous interview with Express.co.uk, was focused around family and his two sons supporting him.

But Charles has lost one of his “trusty lieutenants” in Harry, leaving a “gaping hole at the side of Charles”, thus the Cambridges have taken on more senior duties.

Dr Owens continued: “Those marginal royals, like Charles’ brothers and sister and their own children, he wants to keep them at the fringes.

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“He doesn’t want them to hog too much attention because often they’re liabilities.”

The decision to allocate more responsibilities to William and Kate, as well as their reported move to Windsor, is described by Dr Owens as “a way of deflecting attention away from the wider Royal Family”.

He added: “It’s a way of reminding us, the media audience and the public, that he [William] is in the direct line of succession”.

The Cambridges are reportedly “eyeing up” properties in the Windsor area, and are looking to up sticks and move to Berkshire from their country home of Anmer Hall on the Sandringham estate.

With the Queen set to spend the majority of her time at Windsor Castle, where she feels most at home, Her Majesty will have a sizeable support network in the immediate vicinity of the historic retreat.

Charles, meanwhile, will continue to have Clarence House as his London residence, Highgrove House as his family home and Birkhall as the private Scottish residence where he and Camilla spend their summer holidays.

However, Dr Owens said he would not be surprised to see the prince take up residence in Buckingham Palace apartments. 

He said: “There’s no great reason for him to move, if anything he’s more likely to take up apartments in Buckingham Palace. 

“That would be an interesting and symbolic move if he did something like that.”

Charles faced criticism earlier this week for messages shared on their official Twitter account.

Tuesday saw the 24th anniversary of the tragic death of Charles’ ex-wife, Princess Diana.

The official account of Clarence House posted two tweets on August 31, neither of which mentioned the Princess of Wales.

Some noted they felt the content was inappropriate for the day, although the majority of people who replied engaged positively with the tweets.

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