Prince William launches new strategy in bid to win over younger Brits ‘Not a bad thing’

Prince William 'resonates' with younger generation says expert

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The speech Prince William delivered during the royal’s visit to Scotland stood out for royal watchers due to the Duke’s decision to include very poignant memories from his own life. Royal expert Roya Nikkhah has suggested Prince William’s speech at the opening ceremony of the Church of Scotland assembly earlier this month is part of a broader strategy designed to attract a younger generation and present the Royal Family as more accessible and “less stiff.” 

The royal expert told The Royal Beat how Prince William “resonates” with the younger generation.

She said: “It’s no bad thing to speak and quite personally as that seems to resonate with the younger generation at the moment.

“Making the Royal Family feel less stiff and more accessible.

“So I was quite surprised as I was there listening to that speech just how personal he went.”

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The remarks come in response to the speech Prince William made at the opening of the General Assembly of the Church of Scotland during his recent tour north of the border.

Addressing the assembly, William said: “I was in Balmoral when I was told that my mother had died.

“Still in shock, I found sanctuary in the service at Crathie Kirk that very morning and in the dark days of grief that followed, I found comfort and solace in the Scottish outdoors.

“Alongside this painful memory is one of great joy because it was here in Scotland, 20 years ago this year, that I first met Catherine.”

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He added: “Needless to say the town where you meet your future wife holds a very special place in your heart.”

Prince William and Kate met whilst studying Art History at the University of St Andrew’s and moved in together during their second year. 

The couple’s week-long tour of Scotland has been hailed as a “success,” coming at a delicate time for the Union as the SNP look to press on with a second independence referendum.

Royal expert Rebecca English told MailPlus Palace Confidential: “Obviously there are people in Scotland who are pro-independence and dislike the monarchy and I’ve seen on my Twitter timeline a few messages from them – but they’ve actually been pretty few and far between.”

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“I think that’s maybe down to the act that they haven’t gone swanning around in fancy cars and planes amid great pomp and ceremony.” 

“This whole trip has been very, very carefully planned and it’s about getting down to grassroots levels, speaking to people, thanking people in the community who have gone above and beyond in the pandemic.” 

Meanwhile, former Palace spokesman, Dickie Arbiter, said: “Things are very much in the balance in Scotland and William’s visit is significant.

“He could be the Royal Family’s secret weapon when it comes to the UK.”

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