Veteran broadcaster Sir David Attenborough has urged the nation to ‘go wild’ to save ‘nature in crisis’.
The 96-year-old naturalist spoke out as the charities WWF, the RSPB and the National Trust launched the Save Our Wild Isles campaign to stop the destruction of UK nature.
Campaigners warned urgent action is needed as a quarter of our mammals are now at risk, 38million birds have vanished from our skies in the last 50 years and 97 per cent of wildflower meadows have been lost since the 1930s.
But Sir David said: ‘It’s easy to feel overwhelmed or powerless by the scale of the issues facing our planet, but we have the solutions.
‘I am hopeful for the future, because although nature is in crisis, now is the time for action, and together we can save it.’
Sir David’s five-part BBC series Wild Isles began last night, focusing on wildlife in the UK and Ireland.
A linked documentary, Saving Our Wild Isles, will be released on iPlayer.
The campaign calls on us to ‘go wild once a week’ – which could include planting wildflower seeds, eating more plant-based food or getting involved in community projects.
Labelling the cause a ‘truly national endeavour in which we can all play a part’, environment secretary Therese Coffey said: ‘Sir David’s indefatigable enthusiasm for the natural world reminds us just how much we have to celebrate – and how much we still need to do to protect and restore nature here in the UK.’
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