BBC licence fee 'no longer fit for purpose' says expert
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Readers voted in our online poll on whether the new BBC logo was worth splurging taxpayers’ money on. A huge 99 percent of respondents (3,620 people) said no, while just one percent (38 people) said yes. Five people said they did not know.
Commenting on this website, one reader said: “Another waste of licence money that could’ve been better spent elsewhere.”
Another wrote: “More waste of taxpayers money. Defund the dreadful BBC.”
A third commented: “The BBC are not worth spending taxpayers money on.”
Another fumed: “Cancel your payments for TV licence…. no revenue no BBC the public are sick and tired of wasted funding.”
A fifth simple said: “Defund the BBC.”
Another blasted: “They obviously have too much money, time to scrap the licence fee.”
One more added: “What new logo, needs a magnifying glass to see the difference. Or maybe it now stands for Brexit Bashing Corporation.”
Express.co.uk also asked readers if they would have been able to tell the difference between the old and the new logo if they have not been told.
Some 93 percent (3,401 people) said no, while just five percent (195 people) said yes and two percent (67 people) said they did not know.
And Express.co.uk asked if the BBC should have used the money to extend the TV licence fee waiver for over-75s.
A huge 93 percent (3,416 people) said yes, five percent (187 people) said no and two percent (60 people) said they did not know.
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The new logo features the letters BBC in three blocks.
It uses the bespoke font BBC Reith, which is named after the broadcaster’s founder John Reith.
The three blocks containing the letters are also slightly further apart.
The Sun cited insiders as claiming taxpayers’ money was used to design it.
The cost is thought to have run into tens of thousands of pounds, according to the newspaper.
The new logo was unveiled on the BBC Select streaming service in February.
And it is expected to be displayed on television from the autumn.
A BBC spokesperson said: “We are simply using our own font – which we own the intellectual rights to – to tidy up the blocks when we update content or BBC products.
“It would be wrong to suggest that the costs of the design of the blocks was significant.”
Express.co.uk polled 3,663 people on this website on July 5.
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