Europe

‘We will boycott them!’ Britons vow to turn back on brands shunning GB News

BBC’s Tim Davie responds to GB News' claims of pool exclusion

When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. Our Privacy Notice explains more about how we use your data, and your rights. You can unsubscribe at any time.

Kopparberg, Grolsch, Nivea and Open University all capitulated after an unknown number of keyboard warriors moaned that they were supporting the newly launched channel. And this evening Ikea pulled its adverts saying it had “not knowingly advertised on GB News”.

The channel – which vows to “lend an ear to some of Britain’s marginalised and overlooked voices” – caused quite a stir following its launch on Sunday night.

And outside of Twitter’s left-wing echo chamber it went down well with many Britons – beating both the Sky and BBC news channels for viewers on its opening night.

This widespread appeal appears to have been ignored by the advertisers.

Sadly for them, many Britons who adore GB News’ free-speaking mantra, have now vowed to boycott the firms.

Responding to Kopparberg’s tweet announcing it had “suspended” its adverts from the channel, journalist Andy Watt responded: ‘Kopparberg is a drink for everyone’, apart from @GBNEWS viewers it seems.

“Will @KopparbergUK also be pulling ads from @Channel4News, @SkyNews and any print publications that some of their customers might not align politically with?

“Personally, I won’t be buying their drinks again.”

Another wrote: “I hate boycotting, I really do, but it’s probably not a bad idea for all of us who believe in a vibrant, liberal, tolerant public space to make our views known to the companies who’ve pulled their ads on GB News.

DON’T MISS: 
Gordon Brown throws down gauntlet to SNP over ‘nationalism’ [REACTION]
Supermarket illegally hiked price of flour to £22 during Covid panic [REVEALED]
Kopparberg faces backlash after removing adverts from GB News [INSIGHT]

“So far: Kopparberg, Grolsch, Ikea, Nivea, and the Open University.”

Comedian and writer Geoff Norcott wrote: “Ok, well Kopparberg UK is no longer a drink for me. That’s how knee-jerk b**t works right?”

While another commented: “Thank you for bringing this to my attention so I won’t buy any of your products again.

“You obviously mean it’s a drink for ‘everyone’ who prescribes to your way of thinking.”

Another person added: “What an outrageous response! I have one bottle of Kopparberg left in my fridge and it will be my last.

“These companies that don’t believe in free speech or freedom of thought do not deserve our custom.”

Launching the channel on Sunday, chairman Andrew Neil said it would tackle cancel culture and would not be “yet another echo chamber for the metropolitan mindset”.

He added: “We are proud to be British, the clue is in the name, and while we will never hold back from covering our country’s many flaws and problems… we won’t forget what the B stands for in our title.”

GB News is the first new British news network in 24 years – when BBC News 24 launched in 1997.

Although foreign channels have launched in the UK in that time, such as Al Jazeera English, this is the first new network specifically for UK audiences.

Following the launch of GB News, Kopparberg told Twitter users: “Thanks for bringing this to our attention.

“We want to make it clear to everyone that our ad ran on this channel without our knowledge or consent.”

“Kopparberg is a drink for everyone and we have immediately suspended our ads from this channel pending further review of its content.”

Meanwhile Grolsch said it would “do everything we possibly can” to stop its adverts appearing on GB News again.

In a statement Ikea said: “We have safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values.

“We are in the process of investigating how this may have occurred to ensure it won’t happen again in future, and have suspended paid display advertising in the meantime.”

Nivea said its policy is to wait a few months after a new channel has launched before allowing advertising.

Source: Read Full Article