World News

Animal rights group Peta claims toys mislead children about reality

Lego farmyard furore: Animal rights group Peta claims toys mislead children about ‘blood-soaked’ reality

  •  Peta has written to Lego over animal rights activists complaints on animal toys
  • They want toy farms ‘rebranded’ as animal sanctuaries so children are not misled
  • National Beef Association defended teaching kids where their food comes from
  • George Monbiot attacked the ‘cosy story’ told to children about farm life 

Animal rights activists have criticised Lego for using farmyard scenes which they claim mislead children about the ‘blood-soaked’ reality of farming.

Campaign group Peta has written to the toy firm over its sets containing farm animals.

It is calling for toy farms to be ‘rebranded’ as animal sanctuaries so that children are not misled about the ‘horror and cruelty’ of farmed food.

Peta’s letter comes after Guardian journalist and environmental campaigner George Monbiot attacked the ‘cosy story’ told to children about farms.

In response, the National Beef Association defended the importance of teaching youngsters where their food comes from.

The toy farm set won best todller toy on UK parenting site MadeforMums

In a letter to Niels Christiansen, chief executive of the Lego Group, Mimi Bekhechi from People for the Ethical Treatment of Animals, wrote: ‘Animal farming is a bloody, cruel business and, in 2022, no firm should be promoting it, especially to children.’ She said ‘pastoral scenes’ obscured the truth about chickens which are kept in cages, pigs in cramped pens and cows being sent to the abattoir.

Lego has declined to respond to the letter, but Neil Shand, chief executive of the National Beef Association, said: ‘This is a misleading message from Peta. We have a responsibility to teach children where their food comes from through farm toys.’

Environmental campaigner George Monbiot attacked the ‘cosy story’ told to children about farms in the Lego toy farm play sets

Frank Furedi, emeritus professor of sociology at the University of Kent, said: ‘This letter is taking something natural and innocent, like children’s interest in farm animals, and turning it into something malevolent.’

Recently Mr Monbiot wrote: ‘As young children, we are constantly exposed to benign visions of the livestock farm, which bear no relation to reality. The only farms most children are likely to visit are petting farms and play farms, which reinforce this cosy story.’

Source: Read Full Article