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Bloke spends 800 hours transforming cheap cars into luxury trucks worth £175,000

A car-obsessed bloke who buys run-down Ford Broncos to transform them into luxury trucks has revealed he makes a whopping £165,000 per renovation.

Josh Dougherty has been fascinated with classic cars since a kid and spends around 800 hours on each project.

He has managed to restore an impressive 145 Broncos alongside his team, based in Portland, since he started the project.

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The 43-year-old is still searching far and wide for “rusting and unloved” Broncos lying unused in garages so they can restore to their former glory.

Josh said: “Broncos are an iconic American vehicle that practically everyone in America knows and loves.

“They have this incredible look – with the headlights and the grill. It is just a beautiful vehicle.

“Taking one that has been lying there rusting in a lockup for decades and turning the clock back to make it better than the day it rolled off the production line is my passion.”

Before he created his Highline company, Josh restored around two classic cars a year which he would “drive for several months before selling on”.

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But his hobby became a side gig in 2015 before he quit his corporate sales job in the automotive industry in 2018 to run his company full time.

Since then it has expanded to employ 10 people who help him recreate two Broncos every month.

He explained how once they have bought an old Bronco – worth around £9,000 – into their workshop, it is stripped down to its original chassis and sandblasted back to the bare metal.

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The frame is then powder coated to reinforce and preserve the original metal.

Next, the truck is “completely rebuilt” during a job that takes up to 400 hours but leaves the bodywork “spot on”.

“We pride ourselves on incredible show quality paintwork,” he said – before explaining that at least another 300 hours will go into the rest of the assembly.


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