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I'm a mum who quit my job to take a risk on a raunchy business idea – now I'm a huge success… here's how I did it | The Sun

A MUM who quit her job to take a risk on a raunchy business idea says she has now become a huge success.

Carly Brands, 41, used her sense of humour to set up her own risque card company – and is now boss to 10 people.


The mum-of-three's booming business runs on rude greeting cards, including one saying: "Happy Birthday Sugar T*ts."

And her naughty cards quickly became a hit with birthday insults including "Office W***er" and "Little D***".

Carly and husband James, 44, from North Wales, are now celebrating plans to expand their business named Lima Lima.

She said: "We work with local companies and sell a lot of our items and cards direct, but also via some of the major online platforms like Etsy and Amazon given demand internationally.

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“When we launched it was a leap of faith as we had never done anything like this before, but because our range was very niche it immediately captured the imagination and things really took off."

And Carly says the business sales "went through the roof" when the pandemic hit.

She said: “People were in lockdown, and we tailored a lot of merchandise around that, creating light-hearted bespoke cards and gifts – including mugs, pens, and balloons – which brought some light relief at a time when people really needed it.

“I even wrote a little lockdown-related ditty for a greeting card, and we ended up selling more than 25,000 of them.

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"The response was phenomenal.”

The business now sells more than 550,000 items every year – and now employs up to 10 full and part-time staff.

Carly and James are preparing to move to a new larger HQ in the seaside town.

James added: “What was a big step for us both, starting our own company after years of paid employment, ended up being the best thing we ever did.

“Carly and I have so many ideas and are always thinking big, we are excited to relocate and to see how we can take Lima Lima to even greater heights.”

It comes after a teenager who quit university to start his own business now earns £500 a week.

Meanwhile, a music teacher who ditched her job to pursue her side hustle full-time says she runs a successful business with her sales doubling every year.

We previously told how two brothers dropped out of uni and worked at a chip shop earning £150 a week – but they are now worth £40million.

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