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Sales of frozen turkey double and frozen stuffing goes up by a fifth

Christmas on ice: Sales of frozen turkey double and frozen stuffing goes up by a fifth as shoppers start stocking up early amid fears of festive shortages

  • Iceland has seen sale of frozen turkeys quadruple while frozen party food tripled
  • Aldi and Tesco also reported surge in frozen Christmas food over shortage fears
  • Experts say frozen food is the fastest-growing groceries category after alcohol 

Sales of frozen turkeys have almost doubled as families are stocking up early over fears of supply problems in the run up to Christmas.

Frozen stuffing sales are also up by a fifth while other savoury items are up by 9 per cent according to analysts at Kantar.

Concerns about a shortage of festive foods have prompted shoppers to start stocking up early as they scramble to ensure they have everything needed for a merry Christmas.

Frozen turkey sales have soared in recent weeks as shoppers begin stocking up on festive food over fears there will be a shortage of the usual favourite supplies in the run up to Christmas

Aldi, Tesco and Iceland have all reported a surge in the purchasing of frozen turkeys with sales at the latter increasing by 400 per cent, according to the Guardian, while sales of frozen party food have tripled.

Recent data also showed the word ‘Christmas’ has been searched more than 17,000 times across Iceland’s website in the first week of October.

Iceland said it is preparing for a much busier season than usual and increased its order of frozen turkeys by 20 per cent earlier this month.

It will also launch its full range of Christmas meats two weeks earlier than normal.

Richard Harrow, chief executive of British Frozen Food Federation, said the rise in sales of frozen turkeys is ‘evidence of a growing awareness of frozen food’s quality, convenience and ability to reduce food waste’. 

He added: ‘Many consumers have been permanently converted to buying more frozen products by the long shelf-life, value for money and variety of food on offer.

As well as a surge in the sale of frozen turkeys, frozen stuffing and party food are also up

‘This combined with current concerns about food supply means many people will be opting for frozen this Christmas.’ 

According to the BFFF’s 2021 ‘Frozen Food’ report, shoppers spent an extra £872 million on frozen goods last year.

It found that frozen food was the fastest-growing groceries category after alcohol.

Analysts at Mintel said the recent fuel crisis and shortage of HGV drivers created uncertainty for shoppers and meant some had started their festive preparations as early as September.

Meanwhile, figures released by analytics firm Kantar show 449,000 consumers bought their Christmas pudding in September – a 76 per cent rise on last year. 

It comes after it was reported fears over a possible shortage led to a surge in ordering good quality turkeys to prepare for Christmas, according to the Traditional FarmFresh Turkey Association (TFTA).

Meanwhile families have already started panic-buying toys, a major retail boss said, as brands such as Barbie and Lego warned they were selling at ‘Christmas quantities’. 

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